Job

  • home Digital Marketing Executive

Job Description

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising 

  • Maintaining our social media presence across all digital channels 

  • Measuring and reporting on the performance of all digital marketing campaigns. 

  • Identify trends and insights, and optimize spend and performance based on the insights 

  • Brainstorm new and creative growth strategies 

  • Plan, execute, and measure experiments and conversion tests 

  • Collaborate with internal teams to create landing pages and optimize user experience 

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

  • Instrument conversion points and optimize user funnels 

  • Collaborate with agencies and other vendor partners 

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Required knowledge, skill and ability

  • Degree in marketing or a related field 

  • Proven working experience in digital marketing 

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

  • Experience in optimizing landing pages and user funnels 

  • Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn, Instagram) 

  • Working knowledge of ad serving tools . 

  • Working knowledge of HTML, CSS, and JavaScript development and constraints 

  • Strong analytical skills and data-driven thinking 

  • Up-to-date with the latest trends and best practices in online marketing and measurement 

Required knowledge, skill and ability

  • Degree in marketing or a related field 

  • Proven working experience in digital marketing 

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

  • Experience in optimizing landing pages and user funnels 

  • Solid knowledge of website analytics tools (e.g., Google Analytics, LinkedIn, Instagram) 

  • Working knowledge of ad serving tools . 

  • Working knowledge of HTML, CSS, and JavaScript development and constraints 

  • Strong analytical skills and data-driven thinking 

  • Up-to-date with the latest trends and best practices in online marketing and measurement 

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